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Terms of ServicePrivacy PolicyCookie PolicyAcceptable Use

Acceptable Use Policy

Last updated 1 September 2026Applies to Mailivy AB and its apps
On this page
1Why this policy exists2Sending limits3Unsolicited and bulk mail4Prohibited content5Impersonation and deception6Protecting the service7How we enforce this policy8Reporting abuse9Changes to this policy

The short version

Use Mailivy for your own mail and your organisation’s mail.
No spam, phishing, malware or harassment.
Stay within the daily sending limit for your plan.
We act on abuse reports quickly, and tell you why.
This summary isn’t legally binding. The full text below is.

1Why this policy exists

In shortThese rules keep Mailivy trusted, so your mail keeps landing in inboxes.

Every Mailivy user shares the reputation of our mail servers. When one account sends spam, messages from everyone else become more likely to land in junk folders. This Acceptable Use Policy sets out what you may not do with Mailivy and forms part of our Terms of Service. It applies to every account, alias and custom domain, on every plan.

2Sending limits

In shortEach plan has a daily sending limit. Mailivy is for personal and work email, not mass marketing.
PlanMessages per dayLargest attachment
Free50025 MB
Plus2,00050 MB
Business10,000 per user100 MB

A message sent to several people counts once for each recipient. Mailivy isn’t built for bulk marketing; if you send newsletters or campaigns, please use a dedicated newsletter service with proper unsubscribe handling.

Don’t try to get around these limits, for example by spreading sending across several accounts or aliases.

3Unsolicited and bulk mail

In shortOnly email people who expect to hear from you.
  • Don’t send unsolicited commercial email, or email purchased, rented or harvested address lists.
  • Don’t send chain letters or mass messages to people who haven’t agreed to receive them.
  • When someone asks you to stop emailing them, stop promptly.
  • Don’t use Mailivy addresses in the “From” or “Reply-to” fields of spam sent through other services.

4Prohibited content

In shortNothing illegal, harmful or deceptive.

You may not use Mailivy to send, store or share:

  • malware, viruses, ransomware or any other harmful code;
  • phishing messages, or content designed to obtain passwords, payment details or other personal data by deception;
  • content that sexually exploits or endangers children, which we report to the authorities;
  • threats, harassment, or content that incites violence or hatred against people because of who they are;
  • material that infringes other people’s copyright, trademarks or other rights;
  • fraudulent offers, scams or deceptive financial schemes.

5Impersonation and deception

In shortBe who you say you are.
  • Don’t impersonate another person, brand or organisation, or create addresses or aliases designed to mislead recipients.
  • Don’t forge message headers or otherwise hide where a message comes from.
  • Don’t connect a domain you don’t own or aren’t authorised to use.

6Protecting the service

In shortDon’t attack, overload or abuse our systems or other people’s accounts.
  • Don’t try to access other users’ accounts or data, or share your credentials so that others can.
  • Don’t probe, scan or test our systems for vulnerabilities outside our bug bounty programme. Report security issues to security@mailivy.com.
  • Don’t overload our infrastructure, create accounts by automated means or scrape the Service.
  • Don’t resell, sublicense or offer access to Mailivy as part of another service without our written agreement.

7How we enforce this policy

In shortWe may limit or suspend accounts that break these rules. Except in urgent cases, we tell you why first.

When we find a violation, we take proportionate action, such as limiting sending, pausing an alias or custom domain, suspending the account or, for serious or repeated violations, closing it. We choose the least disruptive step that stops the harm.

Except in urgent cases, such as active phishing, malware or a compromised account, we’ll tell you what happened and give you a chance to respond before we act. We report illegal content to the authorities where the law requires it.

You can appeal any decision by writing to abuse@mailivy.com within 30 days. Someone who wasn’t involved in the original decision will review it, and we’ll reply within 5 working days.

8Reporting abuse

In shortSeen spam or phishing from a Mailivy address? Tell us and we’ll look into it.

To report spam, phishing or other abuse sent from a Mailivy address, forward the message as an attachment, with full headers, to abuse@mailivy.com. We review every report and never share your identity with the account holder.

To report a security vulnerability, write to security@mailivy.com.

9Changes to this policy

In shortWe’ll email you before any significant change.

We may update this policy as new kinds of abuse appear. For material changes, we’ll email you at least 30 days in advance, as described in our Terms of Service.

Questions about this document?
Write to legal@mailivy.com, or Mailivy AB, Sveavägen 44, 111 34 Stockholm, Sweden.
Email legal team
mailivy

Private email from Stockholm. Funded by subscribers, not advertisers.

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